Your bag

once a day - the origin story



We all experience it. Whether you’re a banker in Hong Kong, sales manager in Zurich, construction contractor in Stockholm, aspiring artist in Brooklyn, or shop owner in Osakawe all have our moments. Some are lavish, set perhaps in festive environments. Others are found in the trivial and ordinary of daily life. Regardless, these are the moments we cherish. At the risk of sounding too abstract, think about the times when our environment, body, and mind are connected and inseparable — perfectly aligned. Those are the moments we’re talking about here. 
The origin story of once a day is simple. We wanted a name that represents our values and the experience of quality goods. Look good, feel good. It’s a passion and a philosophy. Take time to celebrate the details that make life special. 
Being 80’s kids, we learned this (among many other things) from our good friend and mentor: Special Agent Cooper. Take a look.
 
"Every day, once a day, give yourself a present. Don’t plan it, don’t wait for it, just let it happen. It could be a new shirt at the men's store, a catnap in your office chair, or two cups of good hot black coffee."
—Special Agent Cooper, Twin Peaks
 
once a day consists of a small and frisky crew of four people who are all equally obsessed with quality and experience. And coincidentally, hot black coffee.
 
Meet the team:
Karin
Lead designer with a passion for quality and details.
Karin is a native Swede based in Hong Kong:
once a day member Karin grabbing a moment
Shuta 
Graphic designer and explorer.
Shuta is Japanese, based Osaka via Los Angeles:
once a day member Shuta in a suit 
Mimmi
Thought leader and creative producer.
Mimmi is a Swede based in Brooklyn via Berkeley:
once a day member Mimmi doing her thing
Anders 
Makeshift suit model and style aficionado.
Anders is a Swede based in Hong Kong:
once a day member Anders in a suit and hat
 
Now give yourself a present, at least once a day. 


Enter your access code
and enjoy 30% off
until January 31st

or sign up for your code here.

incorrect password please try again