Once a day is a Swedish lifestyle brand offering custom suits and shirts along with accessories from Italy and Japanese denim and socks.

We launched the brand inspired by sophisticated minimalism, Swedish design heritage, bold decisions, and the pursuit of the perfect moment. The signature Once a day design is defined by a meticulous attention to details and innovative fabrics paired with a great fit.

Our users are confident that they are wearing carefully sourced goods made specifically for them and their needs. once a day moments, defined by you.




The origin story of once a day is simple.

We wanted a name that represents our values and the experience of quality goods. Look good, feel good. It’s a passion and a philosophy. Take time to celebrate the details that make life special. Being 80’s kids, we learned this (among many other things) from our good friend and mentor: Special Agent Cooper. Take a look.



"Every day, once a day, give yourself a present. Don’t plan it, don’t wait for it, just let it happen. It could be a new shirt at the men's store, a catnap in your office chair, or two cups of good hot black coffee."


—Special Agent Cooper, Twin Peaks