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September 10

Ties and Pocket Squares

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designed in Sweden,
crafted in Italy

Our brand new collection of ties and pocket squares features minimalist design from Stockholm, Sweden and excellent craftsmanship from Como, Italy. We source only the highest quality fabrics and partner with the best makers in the business. Add a small pop of color or make a statement — it’s your choice.

the perfect match

It has never been easier to pair a luxury tie with a matching pocket square. Each tie design comes with a matching pocket square for a timeless look. Mix and match based on your preference — remember, personality is in the details.

Shop the complete look here.

details and design

We pay homage to the menswear tradition of details and craftsmanship in our designs for the modern man.

Choose from a luxurious assortment of knitted silk, linen, and cotton ties. Or explore the uniqueness of our woven, 7 and 3 folded, untipped, and hand-rolled favorites

All are easily paired with a pocket square of your choice.

once a day
celebrate a moment

We are a disruptive and innovative movement in menswear. We are obsessed with the power of a moment. Certain brief experiences can elevate us and change us — and we want to you look good and feel good when they do.

Our carefully crafted accessories and collection of premium suits and shirts were designed so you can seize your moments in style.

live your style

Under the creative direction of Karin Lundholm, sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day. Our creative studios in Stockholm, Hong Kong, and New York City have their finger on the pulse of the latest trends along with a deep understanding of timeless tradition.

Join us in creating once a day moments, defined by you.