ABOUT
SWEDISH MINIMALIST
LIFESTYLE BRAND
BOARD ROOM TO BEACH
once a day is a Swedish minimalist lifestyle brand offering everyday essentials. Founded in 2015, once a day was born from a love of sophisticated minimalism, Swedish design heritage, bold decisions, and the pursuit of the perfect moment. Every piece reflects meticulous craftsmanship, thoughtful fabrics, and effortless fit, giving you confidence that your wardrobe works seamlessly for your life.
once a day moments - defined by you
Our journey began with custom-made soft-tailored suit and today, once a day has grown into a full lifestyle brand, offering essentials that carry you from "boardroom to beach": chinos, shorts, overshirts, casual shorts, accessories and custom made suits and shirts. For apparel we still offer custom sizing to make sure every pice has a purpose.
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HERITAGE
SWEDISH MINIMALISM
Under the creative direction of Karin Lundholm, sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day. Our creative studios in Stockholm & Hong Kong have their fingers on the pulse of the latest in fashion, art, culture, and design, along with a deep understanding of timeless tradition.
Join us in creating once a day moments, defined by you.
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DEMAND DRIVEN GOODS
"ENSURING EVERY PIECE HAS A PURPOSE"
Making something properly means knowing it will be worn. We create only what's needed. Rare fabrics, crafted one at a time, in the size that fits you.
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THE NAME
“Every day, once a day, give yourself a present. Don't plan it. Don't wait for it. Just let it happen. It could be a new shirt at the men's store, a catnap in your office chair, or two cups of good, hot black coffee.”
- Agent Cooper Twin Peaks
"ENSURING EVERY PIECE HAS A PURPOSE"
- Karin Lundholm, Co-Founder & Creative Director
MADE TO ORDER
Made When You Order
If your size isn't in our micro stock, we make it when you order. We start straight away.
Shipped in 2–3 weeks.
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CUSTOM SIZE
Made to Your Measurements. No Extra Cost.
Many bodies are a mix of sizes. If yours doesn't fit neatly into a standard cut, we build the pattern from your measurements. A personal blueprint, generated just for this piece.
Because we make one at a time, it costs nothing extra. Shipped in 2–3 weeks.
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MICRO STOCK
Top Picks – Ready to Ship
After a new design launches, we track what our community is actually ordering. The pieces that rise to the top become micro stock. A small, deliberate run kept ready to ship.
Every piece here earned its place.
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"BOARDROOM TO BEACH"
SWEDISH DESIGNED ESSENTIALS
BOARD ROOM TO BEACH
- Minimalist Every Day Essentials
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OVERSHIRTS
- The transitional essential
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