“Soft tailoring - Redefined.”

10 YEARS OF SOFT TAILORING

BOOK APPOINTMENT
Experience made to measure, the once a day way. During your one-hour appointment in our Soho store on 6 Elgin Street, you’ll meet Karin, our co-founder and creative lead. Together, you’ll explore fabrics, fits, and details that reflect your rhythm - from soft tailoring suits to custom-made shirts.
Each piece is shaped by your posture, preferences, and movement, then crafted with precision in our high tech factories.

Reserve your time below to begin your made-to-measure journey.
Man wearing a dark gray suit with a blue tie and pocket square against a gray background
Two people in the once a day clothing store looking at suit fabrics
Row of blue suits and light blue shirts on hangers against a white background