HERITAGE

once a day is a Swedish minimalist lifestyle brand offering everyday essentials. Founded in 2015, once a day was born from a love of sophisticated minimalism, Swedish design heritage, bold decisions, and the pursuit of the perfect moment. Every piece reflects meticulous craftsmanship, thoughtful fabrics, and effortless fit, giving you confidence that your wardrobe works seamlessly for your life.

once a day moments - defined by you

Our journey began with custom-made soft-tailored suit and today, once a day has grown into a full lifestyle brand, offering essentials that carry you from "boardroom to beach": chinos, shorts, overshirts, casual shorts, accessories and custom made suits and shirts. For apparel we still offer custom sizing to make sure every pice has a purpose.

SWEDISH MINIMALISM

Under the creative direction of Karin Lundholm, sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day. Our creative studios in Stockholm & Hong Kong have their fingers on the pulse of the latest in fashion, art, culture, and design, along with a deep understanding of timeless tradition. 

Join us in creating once a day moments, defined by you.

THE NAME

once a day takes its name from a simple idea: “Every day, once a day, give yourself a present.” Inspired by Special Agent Cooper, it’s a reminder to slow down, find a breathing space, enjoy the little things, and celebrate the moments that matter. That philosophy is at the heart of everything we create.

DEMAN DRIVEN GOODS

At once a day, we’re flipping the script on how fashion works. It’s simple: we create only what’s needed, ensuring every piece has purpose. Our demand-driven goods philosophy is about crafting pieces that fit you—we only make it once you’ve decided you want it. We focus on timeless, minimalist essentials, inspired by Scandinavian design, using high-quality fabrics and the best craftsmanship, while reducing waste and aligning every product with the needs of our customers.

We offer a sustainable way to shop by setting up our supply chain to be made-to-order, with custom sizing options and a micro-stock strategy. This is our smarter, more sustainable approach to fashion, delivering pieces that fit your lifestyle and preferences—without compromising on quality or overproduction.

LEARN MORE>