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The Story
Once a dayis a Swedish lifestyle brand offering custom suits and shirts along with accessories from Italy and Japanese denim and socks. We launched the brand inspired by sophisticated minimalism, Swedish design heritage, bold decisions, and the pursuit of the perfect moment. The signature Once a day design is defined by a meticulous attention to details and innovative fabrics paired with a great fit. Our users are confident that they are wearing carefully sourced goods made specifically for them and their needs.once a day moments, defined by you.
Swedish Minimalism
Under the creative direction of Karin Lundholm, sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day. Our creative studios in Stockholm, Hong Kong, Osaka, and New York have their fingers on the pulse of the latest in fashion, art, culture, and design, along with a deep understanding of timeless tradition.
Join us in creating once a day moments, defined by you.
- The Name
We all experience it. Whether you’re a banker in Hong Kong, sales manager in Zurich, construction contractor in Stockholm, aspiring artist in Brooklyn, or shop owner in Osaka — we all have our moments. Some are lavish, set perhaps in festive environments. Others are found in the trivial and ordinary of daily life. Regardless, these are the moments we cherish. At the risk of sounding too abstract, think about the times when our environment, body, and mind are connected and inseparable — perfectly aligned. Those are the moments we’re talking about here.
The origin story of once a day is simple.
We wanted a name that represents our values and the experience of quality goods. Look good, feel good. It’s a passion and a philosophy. Take time to celebrate the details that make life special.
Being 80’s kids, we learned this (among many other things) from our good friend and mentor: Special Agent Cooper. Take a look.
"Every day, once a day, give yourself a present. Don’t plan it, don’t wait for it, just let it happen. It could be a new shirt at the men's store, a catnap in your office chair, or two cups of good hot black coffee."
- Special Agent Cooper, Twin Peaks
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